6 Survey Strategies to Understand What Clients Really Think About Your Studio

In today’s ultra-competitive fitness landscape, your best business insights don’t come from reports — they come from your clients. FitGrid’s Voice of the Customer (VoC) suite makes it easy to listen, learn, and act.

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1. Use Instructor & Studio Surveys

You can’t fix what you can’t see. Automated post-class and studio-wide surveys uncover what clients love — and what’s costing you business.

  • 70% of clients say instructor quality is the biggest driver of satisfaction
  • Studios using post-class surveys improve retention by up to 30%
Instructor Feedback Results in FitGrid Studio Admin

2. Use Analytics Dashboard [ 🎉NEW ]

Data is only useful if you know what to do with it. VoC Analytics reveals trends, satisfaction scores, and key drivers of churn in one clear view.

  • Studios that track VoC metrics are 2x more likely to hit retention goals
  • Real-time feedback shortens decision cycles by 40%
  • Export feedback and ratings for a more detailed analysis
Analytics for Voice of the Customer Software

3. Use Benchmarking Tools [ 🎉NEW ]

Wondering how your experience compares to others? Benchmarking shows how your feedback scores stack up against similar studios.

  • 82% of studios underestimate how they rank on experience metrics
  • Top-quartile studios grow 23% faster than those below average

4. Use Push to Google Reviews

Happy clients shouldn’t keep it to themselves. Prompting 5-star reviewers to post publicly builds social proof and boosts search ranking.

  • Studios with high Google ratings earn up to 28% more revenue
  • 9 out of 10 clients read reviews before choosing a studio

Add Push to Google to your account

Enable Positive Feedback to be Pushed Directly to Google

5. Use AI-Generated Feedback Summaries  [ 🎉NEW ]

Save time and spot patterns faster. AI scans responses and delivers instant summaries of top concerns and recurring themes.

  • Owners save 5+ hours/week reviewing feedback manually
  • Summarized insights lead to 2x faster issue resolution
AI Summarization Dashboard

6. Use Low Score Alerts

Don’t let unhappy clients slip away unnoticed. Instant alerts help you respond in time to change the outcome.

  • Responding within 24 hours improves retention by 50%
  • Studios that resolve issues quickly see 20% fewer cancellations
Low Feedback Score Alerts

Want to see all of this in action?

Join our July 30th Webinar >>

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