Benchmarking: New Universal KPI Standards Emerge in Fitness

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What Are True Cross-Platform Benchmarks - and Why They Matter

True Cross-Platform Benchmarks turn data and KPIs into perspective. They let you see how your studio's KPIs stack up against others in your modality (like Pilates, Yoga, HIIT or Barre), showing where you’re leading and where you’re lagging.

FitGrid Benchmarking compares:

1. Your Studio KPIs
2. Average Industry KPIs
3. Average Industry KPIs for your Modality
4. Top 10% Studios KPIs
5. Top 10% Studios KPIs for your Modality

The cross-platform datasets are compiled from 1000's of studios spanning multiple booking systems.
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30 Second Benchmarking overview from FitGrid's AI Advisor: Amina

Universal KPIs: A Common Language for the Industry

The fitness industry has long lacked consistency in how it defines success. The concept of Universal KPIs changes that - providing standardized metrics across all platforms and modalities so that every studio speaks the same language.

FitGrid embraces the Universal KPI Standard, including standardizing:

• Lead Conversion Rate
• 1st Time Client Return Rate
• Client Lifespan (in days)
• At-Risk Clients Rate

How Modality-Specific Benchmarks Work

FitGrid is currently tracking 30+ KPIs across 5 Benchmark categories for each of 31 different fitness modalities.

Modality-Specific Benchmarks - like Yoga, Pilates, or HIIT - define success within each exercise type, setting clear targets ranges for Lead Conversion Rates, First-Time Return Rates, and Client Lifespans that are modality-specific.

Cross-Platform, Universal, and Modality-Specific Benchmarks together create a shared language for performance across the fitness industry, one that is becoming a new standard though which businesses are measured.

Do you know how your studio ranks?

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